Ram brand hits record sales in 2019! That's the news of the
day and more important than you could imagine. In 2019, Ram sold 703,023
vehicles. Of these vehicles, Ram trucks rose 18 percent while the sales of the
Ram ProMaster jumped 21 percent. Because of this news, it's time to take a closer
look at what's happening with the Ram brand.
Ram On a Roll
Can you believe it's only been a decade since Ram decided to become a standalone brand? It stemmed from the Dodge brand and nothing has been the same since. Ram continues to dedicate itself to investing in new technology and standing by the three-truck strategy. Overall, we have to admit it has paid off.
Looking at the technology alone, we can't help but think about the 12-inch touchscreen and Uconnect® 4C system introduced in 2018. This equipment was able to change the Ram 1500 from a work truck to pure luxury. It also included the capability to handle 360-degree camera views, as well as split-screen viewing.
The three-truck strategy is another concept that revolutionized the market. In 2018, when the new Ram 1500 debuted, the automaker kept the previous generation available with the Classic models. Now, Ram just introduced the newly designed heavy-duty lineup as well. In 2019, we saw the Ram 1500 win as North American Truck of the Year, but we imagine much more will happen this year.
What Are You Driving?
Are you behind the wheel of an award-winning truck? If not, now is the time to test drive a Ram in Elko, NV. Find a Ram truck at ElkoChrysler Dodge Jeep Ram today. We are conveniently located near Spring Creek, NV. At Elko Chrysler Dodge Jeep Ram, you receive the best selection of Ram vehicles at outstanding prices. Visit us today at Elko Chrysler Dodge Jeep Ram in Elko, NV to test drive some of the vehicles in our new and used inventory, including some of the hottest Ram trucks around the Spring Creek, NV area. We're looking forward to your visit.